Happy New Year!
I hope you all had a great night and still have all 10 fingers 😉
With a new year comes a new business approach. When I look back at 2016, I’ve tried a lot of things. Some worked, some didn’t. What will I take with me to 2017? What do I leave behind? Are there any new things to try? Time to make new musicpreneurship plans for 2017.
What I did in 2016
Blogging once a week
Okay, I did not do this the entire year, but at some moment I really wanted to have something new online every week. New content attracks new readers and reminds people to check back regularly. But it is hard to find new things to write long quality blog posts about, and it takes a lot of time – time I’d rather spend creating some music.
I actively use Pinterest combined with Board Booster to promote CharlotteBax.nl. And it works! One of my pins really took a flight and had 13.000 views and 144 repins last month alone! This is “viral” compared to the runner up with 270 views and 3 repins. The “viral” pin is an infographic, so I know what to create more of then!
A few months ago, when I overhauled my entire blog design, I also revisited my AudioJungle profile, revamped it, and put it back into use. With success! I’ve had sales in the USA and Japan, compared to exactly none when I used my own webshop for stock audio. Even though the percentage AudioJungle gets is really high, I’m so glad for the exposure I get from joining a big renowned library.
I’ve also created a Patreon account. I wanted to create some sheet music every month so people can subscribe to my vocal sheet music service. However, after creating the page and uploading my welcome gift to new subscribers, I got a really bad fatigue & pain spell and haven’t really added something as of yet. My focus has been elsewhere.
My musicpreneurship plans for 2017
Focus no. 1 on AudioJungle
As of now, AudioJungle is my main income source. When I still studied, a lot of teachers and fellow students were quite negative about writing music for stock libraries. They made me feel that kind of music and income is “less worthy” than commissioned work. However, I found it is a really great way to earn some income when you’re not the extravert business owner type.
Focus no.2 on Patreon
I also really want to get my Patreon page active and running! My initial goal for this first year is one piece of music every month. That should be doable, even with chronic fatigue playing it’s nasty games with me.
Become an early adopter and you won’t miss a thing!
Yes, yes. I know. That means less stuff to read for you. I’m sorry. I have to reasons for this: the first is that this blog isn’t really the focus of my business. It it more an enhancement of my business, something to get people to know me. But the real money is in creating the actual stuff – and I’ve been focusing too much on blogging and not enough on creating. The second reason I already mentioned above in the 2016 part: I want to create lengthy and helpful blogpost. Quality over quantity. Not pushing out a blogpost every week because I have to, but writing when I want you to know or se or hear something, or when I can actually teach you something.
Stretch goal: Starting a Youtube channel
When you buy sheet music, you want to know what it sounds like, right? For instrumental music it’s easy to make a pretty decent sounding MIDI mockup, but for vocal music it’s music easier – and nicer! – to make a vocal arrangement to sing myself.